Privacy Policy

1. Who We Are

SolarFortex (“SolarFortex,” “we,” “our,” or “us”) operates as a solar marketing and lead-generation company helping U.S. homeowners explore solar energy options. Our website is located at solarfortex.com.

This Privacy Policy explains what personal information we collect, how we use it, when we share it, and the choices available to you when you visit our website, request a quote, schedule a consultation, or otherwise contact us.

By using our website or submitting a form, you agree to the practices described in this policy.

2. Information We Collect

We may collect the following types of information:

Information you provide directly:

• First and last name
• Phone number
• Email address
• Home address or ZIP code
• Service interest (e.g., residential solar)
• Utility or monthly electric bill information you choose to submit
• Home ownership status
• Any other information you include in messages or forms

Information collected automatically:

• IP address
• Browser type and version
• Device type and operating system
• Pages visited and time spent on our site
• Referring URL (how you arrived at our site)
• Cookies and similar tracking technologies
• Analytics data such as session duration and click patterns

3. How We Collect Your Information

We collect information through:

• Online forms (quote requests, contact forms, qualification forms)
• Phone, email, and SMS communications
• Cookies and analytics tools on our website
• Advertising platforms (such as Google Ads or Meta)
• Third-party lead generation partners where applicable

4. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and quote requests
• Schedule and conduct free solar inspections or consultations
• Provide personalized bill savings estimates
• Send you information about solar programs, offers, and updates
• Contact you by phone, email, or text message regarding your inquiry
• Improve our website performance and user experience
• Run targeted advertising and retargeting campaigns
• Analyze site traffic and form completion rates
• Prevent fraud and ensure the security of our systems
• Comply with applicable laws and regulations

5. Who We Share Your Information With

We do not sell your personal information. However, we may share it with trusted third parties who help us operate our business, including:

• CRM and lead management platforms — to store and manage customer communications
• Hosting and infrastructure providers — to operate our website and services
• Analytics providers (e.g., Google Analytics) — to understand how visitors use our site
• Advertising platforms (e.g., Google Ads, Meta) — to deliver and measure ads
• Email and SMS communication providers — to send messages on our behalf
• Call tracking tools — to attribute and record phone inquiries
• Internal contractors and service partners — who are bound by confidentiality obligations
• Legal or government authorities — when required by law, court order, or to protect rights and safety

Any third parties we work with are required to handle your information in a manner consistent with this policy and applicable privacy laws.

6. Cookies & Tracking

Our website uses cookies and similar tracking technologies to improve site functionality, analyze usage, and deliver relevant advertising. These may include essential cookies necessary for the site to function, analytics cookies, and advertising/remarketing cookies set by third-party platforms.

You can manage cookie preferences through your browser settings. For more details, see our Cookie Policy.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, to maintain business records, to comply with legal obligations, or to resolve disputes. When information is no longer needed, we take steps to securely delete or anonymize it.

8. Your Choices

• Marketing emails: You may opt out of marketing emails at any time by clicking “unsubscribe” in any email we send or by contacting us directly.
• SMS messages: To opt out of text messages, reply STOP to any text message from us.
• Cookies: You can control cookies through your browser settings or opt out of interest-based advertising through applicable ad network tools.
• Access, correction, or deletion: You may request access to, correction of, or deletion of your personal information by contacting us using the information below. We will respond within a reasonable timeframe consistent with applicable law.

9. Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, or misuse. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

10. Children's Privacy

Our website is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has submitted information through our site, please contact us and we will promptly delete it.

11. External Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any external sites you visit.

12. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we do, we will update the “Effective Date” at the top of this page. We encourage you to review this policy periodically. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.

13. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us: